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Sales Enablement is more than just training.
When an enablement professional becomes entangled with an organization, their direct and immediate support contributes to the improvement of the individuals' confidence to perform their functions at the highest level possible.


of over-performing sales teams have a dedicated sales enablement person on their team.


What is Sales Enablement?

Gartner cites that Sales Enablement is the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively. 

Why is Sales Enablement important?

SalesHood cites that Sales Enablement is important because it facilitates better use of resources across all areas of the business and aligns the sales and marketing teams. It uses a cohesive strategy for companies to increase win rates and better utilize the sales process.

How can Sales Enablement help you?

Salesforce cites that Sales enablement means training your reps to sell. You coach them, educate them with content and certifications, and bring them together at events like sales kickoffs. It's anything you can do to help them close more deals, faster.


  • G2 - Sales enablement can lead to a 6% to 20% increase in sales. 
  • Salesforce - 80% of high-performing sales teams rate their sales training process as outstanding or very good
  • Task Drive - Sales training reaps a staggering 353% ROI for the average company.
  • Spotio - For the majority of sales professionals, 84% of their sales training is forgotten within three months. 
  • The Brevet Group - Continuous training is said to result in 50% higher net sales per sales rep.
The only thing worse than training your employees and having them leave is not training them and having them stay - Henry Ford
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